Developing a new game or app is already a challenge itself. Things then become even more challenging when the need for marketing kicks in. How can you tap the exact users that could appreciate your app? Many game and app developers turn to social media, especially Instagram, to get the kind of reach they need. Despite the mushrooming issues of an Instagram account hacker and Instagram account security around, app and game developers still do their best to use social media to their advantage. For those who are still starting out or those who want to optimize their Instagram marketing campaign further, here are some tips on how to make your Instagram marketing more successful:
If you’re not using hashtags on Instagram, better not market on the platform at all. Hashtags help users find your post. They boost your posts’ reach and exposure. Check which hashtags are most popular on your industry and use them accordingly. If you don’t know which hashtags should be best used, there are some apps that can help you out like Tags4Likes which you can download on the Play Store. Apps like this help you get an idea on which hashtags could work for your campaign.
High-Quality, Eye Catching Images
On Instagram, high-quality images always matter. It’s a visual content platform after all. Also, the images should be something that can readily catch people’s attention. The more eye-catching your images are, the more clicks your posts can get. Never take the image selection part for granted as it can definitely make or break your campaign.
This is kind of tricky. As you may have known, Instagram doesn’t make links clickable. For example, if you put “gamedevelopment.com” on Instagram, users won’t get redirected to your site even after tapping the link. For them to visit your site, they still have to highlight the address, copy it, and paste it in the browser. The likelihood of people being willing to go through this simple yet still tedious process is kind of low. If despite this you still want to push on displaying your link, an alternative is to use a link shortener. For example, you can use bit.ly/yourappname. Some users find this easier to remember. They then don’t have to remember your domain extension as well.
All social media networks are relatively the same, but what makes Instagram a bit different is the nature of its audience. Most of the users here are either photographers or very particular when it comes to image quality. The younger crowd is the usual users of Instagram, usually 25 years old below. Thus, your posts and marketing campaign should cater to this age bracket and demographics. You also have to consider that most users use mobile phones when browsing through this site. Knowing these data about your audience can help you have a foundation as to how to craft your marketing plan.
You have invested time, effort, and money in developing an app or game that stands out. Don’t allow your marketing campaign to be just the average. Pay attention to every detail of your business, and you’re sure set to reap the largest results.