Category Archives: Marketing

Virtual Currencies in Gaming Industries and Social Networks

Many games and social media apps today are free. You might be wondering how developers and publishers earn profits if they let users download them without a cost. While ads make up a portion of it, they make a lot of money out of these free apps with virtual currencies – a trend that has received a lot of love and lots and lots of hate from the end users. They also use in-game purchases at runescape prices which set by game developers.

Before virtual and in-game currencies, games (especially online games), as well as some social media apps must be purchased with real money as you download. Every download is an instant profit. This discourages users from downloading the app as they risk paying the full price up front and end up not enjoying the game.  With in-game currency, the app can be downloaded by the users for free. This allows them to get most of the app without paying, and let them have the option to purchase in-app items using virtual currency or sometimes real money.

Free-to-play games and social network apps may either have a single currency model or multiple currency models. In many games, these in-game currencies can be received by the player in many ways such as a daily login or objective accomplishment reward. This encourages them to keep on visiting the in-game store and spend the currency, and in turn, it encourages them to spend real money on items or in the case for games, with multiple currencies, on a “premium” in-game currency.

The demand for a game’s in-game currency is extremely high that it is traded with real money. However, Mark Methenitis, a Dallas attorney and a blogger, wrote in his blog called “Law of the Game” that virtual currencies are “completely unregulated”, making them dangerous for trading. He added that there is a possibility for fraud, and it is easy to cause an enormous hyperinflation. More experts also stated that virtual economies can also suffer the same problems that real economies currently have. To remedy this, some games and social media apps such as Hi5 has enlisted an economist.

Moreover, in-game currencies can be exploited by publishers to earn more money. Many games today employ loot boxes and pay-to-win micro-transactions. This encourages players to spend “premium” in-game currencies or even real money for loot boxes that may or may not have items that give them an advantage over other players. For most gamers, this takes out the fun gameplay element out of the game where players can win by skill, making the game unbalanced. Many game publishers are being criticized for producing pay-to-win games – not only are they making the games unbalanced, but they are also breaking gambling laws in some countries.

Does this mean that virtual and in-game currencies are really that bad? When done right, it is a win-win situation for both the users and the app publishers. It allows the publishers to earn lots of money while letting the users try the app first before spending. Players can enjoy earning in-game currencies as they progress through the game.

Virtual currencies will never be as valuable as real money, but when you spend time, effort, and money, real or virtual, the joy and satisfaction you get will always be worth it.

Web Design and Development in Singapore (1)

What is the Cost of Web Design and Development in Singapore?

With the success that Singapore is enjoying, you just could not help but wonder how things are organized there. In fact, one of the most frequently asked questions is the cost of web design and development in the said country.

Web design in Singapore is not based on an abstract concept. It actually follows a particular form of determining the cost of every project. Apparently, if you want to know more about it, you are in the right place. Read on to discover how much web design and development costs in Singapore.

For starters, it is important to note that costs of web design in Singapore may be based on how big your company is, the number of pages you plan to have for your website, and whether or not it is a simple website or a dynamic one. Actually, you can also decide if you want to have a custom design or a theme. Ultimately, plan out your website content and characteristics before you can have your website designed and developed.

Informational Website

Are you planning to have an informational website? Then, you would not need many functionalities. What you need for your web design is the basic functions of a website. This is so because you would only need to supply the basic information regarding your website. This may include the About Us, the Contact Us page, and even the page wherein you may display information relevant to your website. The cost for this kind of web design in Singapore would be S$2,000 to S$10,000.

E-commerce Store

It is most common kind of website being made these days. Apparently, this requires more than what is required in the immediately preceding web design. This is because your online business can affect your impact on your customers. You need to have the basic needs of your customers when online shopping- the shopping cart, products and services, images of the products, and other important details regarding your products and services that your customers may avail of. The cost for this kind of web design would be S$5,000 to S$50,000.

A Community

Since community websites have been gaining popularity nowadays, it is also important that those would be included here. For this kind of website, the web design should include a Community Discussion Page, Avatars for Sign-ups, and other of the similar kind. This makes the people therein to communicate and interact with one another, although they may just have met virtually. For this, the cost for web design and development would be S$15,000 to S$50,000.

Having known all these now, do you know how to choose the right web designer or developer for your website? Obviously, you just could not entrust your website creation to a stranger.

To make it simpler, what you need for a designer or developer would be the one who understands your situation and concerns. He should be able to assist you in putting up your website. This way, establishing your own website would definitely be a success.

A Guide to Successfully Promoting Your Online Game

You would want any gamer to hear about your online game and give it a try. However, promoting your online game is not an easy task – but it’s not an impossible task either. Here are some tips on how you can successfully promote your online game.

Connect with Gamers

Before everything, you need to have a high follower count on all of your social media accounts. This is one of the forefronts of promoting your online game. Your demographic revolves around gamers and gaming enthusiasts because they will be the ones who will help promote your online game. Socializing in gaming conventions, online threads, and pages are among the best ways of connecting with fellow gamers.

Social Media is the Way

There are many ways of spreading the news about your online game. In the height of today’s social media, it makes it far easier with just a post of a picture on Instagram, a tweet on Twitter, a status update on Facebook, and a video blog on Youtube. Your demographic are those who love watching games and gamers themselves. Cater to what gamers like to see, and speak from experience as a gamer yourself.

Utilize even the little things such as digital marketing for your medical spa that can generate traffic to your website and social media accounts. Even when words like medical spa marketing, 3d printer cookies, and other seemingly random words, they are keywords that help search engines connect your website, social media accounts, and game to those that match your SEO gaming keywords.

If you have a budget, you can invest in advertising your game on social media. A little investment will go a long way in widening the reach of your post. Most social media platforms have the advertising option.

Put Yourself Out There

If you are having difficulty establishing yourself online, then collaborate with those with a large following and who have been in the industry for a long time. If you are reaching out to big-time gamers and influencers, make yourself stand out from all the other requests for collaborations and features they get. Keep it short and simple because time is of the essence, and you do not want to waste other’s time.

Another way is to involve yourself in gaming conventions. Setting up a booth is a good way to promote your game as everyone in the event is a gamer. If setting up a booth is not possible, still involve yourself in these types of events and do gimmicks such as giveaway flyers about your game, etc.

You can also crowdsource because this will raise awareness about your game and might reach to people who are willing to fund and back your game.

Conclusion

It will take a lot to get your online game to sell, but perseverance and hard work will bring you to where you want to be. Do not be discouraged by some bumps on the road; instead, make sure to always push through it. The following tips along with a positive and go-to attitude will lead you to the success of your online game.

How to Market your App or Game on Instagram

 Developing a new game or app is already a challenge itself. Things then become even more challenging when the need for marketing kicks in. How can you tap the exact users that could appreciate your app? Many game and app developers turn to social media, especially Instagram, to get the kind of reach they need. Despite the mushrooming issues of an Instagram account hacker and Instagram account security around, app and game developers still do their best to use social media to their advantage. For those who are still starting out or those who want to optimize their Instagram marketing campaign further, here are some tips on how to make your Instagram marketing more successful:

Hashtags

If you’re not using hashtags on Instagram, better not market on the platform at all. Hashtags help users find your post. They boost your posts’ reach and exposure. Check which hashtags are most popular on your industry and use them accordingly. If you don’t know which hashtags should be best used, there are some apps that can help you out like Tags4Likes which you can download on the Play Store. Apps like this help you get an idea on which hashtags could work for your campaign.

High-Quality, Eye Catching Images

On Instagram, high-quality images always matter. It’s a visual content platform after all. Also, the images should be something that can readily catch people’s attention. The more eye-catching your images are, the more clicks your posts can get. Never take the image selection part for granted as it can definitely make or break your campaign.

Links

This is kind of tricky. As you may have known, Instagram doesn’t make links clickable. For example, if you put “gamedevelopment.com” on Instagram, users won’t get redirected to your site even after tapping the link. For them to visit your site, they still have to highlight the address, copy it, and paste it in the browser. The likelihood of people being willing to go through this simple yet still tedious process is kind of low. If despite this you still want to push on displaying your link, an alternative is to use a link shortener. For example, you can use bit.ly/yourappname.  Some users find this easier to remember. They then don’t have to remember your domain extension as well.

The Audience

All social media networks are relatively the same, but what makes Instagram a bit different is the nature of its audience. Most of the users here are either photographers or very particular when it comes to image quality. The younger crowd is the usual users of Instagram, usually 25 years old below. Thus, your posts and marketing campaign should cater to this age bracket and demographics. You also have to consider that most users use mobile phones when browsing through this site. Knowing these data about your audience can help you have a foundation as to how to craft your marketing plan.

You have invested time, effort, and money in developing an app or game that stands out. Don’t allow your marketing campaign to be just the average. Pay attention to every detail of your business, and you’re sure set to reap the largest results.