A Guide to Successfully Promoting Your Online Game

You would want any gamer to hear about your online game and give it a try. However, promoting your online game is not an easy task – but it’s not an impossible task either. Here are some tips on how you can successfully promote your online game.

Connect with Gamers

Before everything, you need to have a high follower count on all of your social media accounts. This is one of the forefronts of promoting your online game. Your demographic revolves around gamers and gaming enthusiasts because they will be the ones who will help promote your online game. Socializing in gaming conventions, online threads, and pages are among the best ways of connecting with fellow gamers.

Social Media is the Way

There are many ways of spreading the news about your online game. In the height of today’s social media, it makes it far easier with just a post of a picture on Instagram, a tweet on Twitter, a status update on Facebook, and a video blog on Youtube. Your demographic are those who love watching games and gamers themselves. Cater to what gamers like to see, and speak from experience as a gamer yourself.

Utilize even the little things such as digital marketing for your medical spa that can generate traffic to your website and social media accounts. Even when words like medical spa marketing, 3d printer cookies, and other seemingly random words, they are keywords that help search engines connect your website, social media accounts, and game to those that match your SEO gaming keywords.

If you have a budget, you can invest in advertising your game on social media. A little investment will go a long way in widening the reach of your post. Most social media platforms have the advertising option.

Put Yourself Out There

If you are having difficulty establishing yourself online, then collaborate with those with a large following and who have been in the industry for a long time. If you are reaching out to big-time gamers and influencers, make yourself stand out from all the other requests for collaborations and features they get. Keep it short and simple because time is of the essence, and you do not want to waste other’s time.

Another way is to involve yourself in gaming conventions. Setting up a booth is a good way to promote your game as everyone in the event is a gamer. If setting up a booth is not possible, still involve yourself in these types of events and do gimmicks such as giveaway flyers about your game, etc.

You can also crowdsource because this will raise awareness about your game and might reach to people who are willing to fund and back your game.


It will take a lot to get your online game to sell, but perseverance and hard work will bring you to where you want to be. Do not be discouraged by some bumps on the road; instead, make sure to always push through it. The following tips along with a positive and go-to attitude will lead you to the success of your online game.